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Most American Households Will Celebrate Christmas With A Christmas Tree - American Christmas Tree Association Survey Shows Rise in Households With Real Trees

    More than 94 million American households, or 79 percent of all households, will display a Christmas tree in their home this holiday season, according to a survey conducted by Nielsen on behalf of the American Christmas Tree Association, (ACTA).

    This represents a slight increase overall in the number of households displaying a Christmas tree this year compared to last year. Of those trees, 80 percent will be artificial trees and 20 percent will be real.

    Specifically, the survey showed a 1.5 percent increase from last year in the number of real trees that will be displayed and a one-half percent increase in the display of artificial trees...read more»




























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    The first ISO-compliant third-party peer reviewed Life Cycle Analysis (LCA) comparing the most common artificial Christmas tree sold in the United States to the most common real Christmas tree sold in the United States, found that the choice of either tree has a negligible impact on the environment. However, the study’s findings show that length of ownership, disposal method and “tree miles” can make a difference on which tree is environmentally preferable...read more»


    2011 Christmas Tree Purchases By the Numbers

    According to new data from Nielsen Research, approximately 21.6 million real trees and 12.9 million artificial trees will be purchased by U.S. households this Christmas season. Nielsen surveyed nearly 30,000 U.S. households on behalf of the American Christmas Tree Association (ACTA), also found that the average cost of a real tree was $46 and the average cost of an artificial tree was $78...read more»

     

     

     


    Bet You Can’t Just Buy One...Christmas Tree

    Gone are the days when consumers were content with celebrating the holidays with just one Christmas tree as their festive focal point. Increasingly, consumers are choosing to purchase multiple Christmas trees, both real and artificial, to decorate more than one room in their home as well as their outdoor spaces...read more»


    Stretching Your Budget This Christmas

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