December 14, 2015...Seventy-seven percent of U.S. households, or more than 99 million, will display a Christmas tree in their home this holiday season, according to the fifth annual Christmas tree survey from the American Christmas Tree Association (ACTA), conducted by Nielsen. Of those Christmas trees displayed, 81 percent will be artificial and 19 percent will be real.
"Consumers have so many wonderful options when it comes to building holiday memories and traditions by celebrating Christmas with a Christmas tree, whichever kind of tree they choose, said Jami Warner, Executive Director of ACTA.
“From the dozens of varieties, sizes, shapes, colors, and buying options available, there really is a Christmas tree for every family, for every room and even the front yard," she added, referring to the growing trend of households purchasing and displaying more than one Christmas tree and utilizing Christmas trees as a holiday décor element as well as the traditional centerpiece of the holiday decorations. read more»
The first ISO-compliant third-party peer reviewed Life Cycle Analysis (LCA) comparing the most common artificial Christmas tree sold in the United States to the most common real Christmas tree sold in the United States, found that the choice of either tree has a negligible impact on the environment. However, the study’s findings show that length of ownership, disposal method and “tree miles” can make a difference on which tree is environmentally preferable...read more»
According to new data from Nielsen Research, approximately 21.6 million real trees and 12.9 million artificial trees will be purchased by U.S. households this Christmas season. Nielsen surveyed nearly 30,000 U.S. households on behalf of the American Christmas Tree Association (ACTA), also found that the average cost of a real tree was $46 and the average cost of an artificial tree was $78...read more»
Gone are the days when consumers were content with celebrating the holidays with just one Christmas tree as their festive focal point. Increasingly, consumers are choosing to purchase multiple Christmas trees, both real and artificial, to decorate more than one room in their home as well as their outdoor spaces...read more»
With costs rising, wages falling, and unprecedented economic uncertainty, consumers must be nimble and look at many different ways to make their holiday dollars go further. One option for consumers who have always purchased a real Christmas tree may be to take at look at...read more»
No one wants to spoil the festive environment of the winter holiday season,
but live Christmas trees in homes present hidden dangers that homeowners may not consider. A primary concern with a live Christmas...read more»
Winter holidays are meant to be joyous, but for many, the season can present endless work and worries. And to further complicate matters, that live Christmas tree in the living room can even cause allergies...read more»
Do you know how to choose
the best Christmas tree? Read
our handy buyer's guide for tips to find your perfect tree!
Don't let fire destroy your family's holidays. Learn more about safety and your Christmas tree from fire safety experts.
Allergic to your Christmas tree? The holidays should bring you more than watery eyes and a stuffy nose.
Celebrate the 500th birthday of the first decorated Christmas tree.