#HowToHoliday
Your Christmas Guide
What is the American Christmas Tree Association’s number-one recommendation this year? Make Christmas in July your holiday season kickoff! Use the summer season to take stock of your existing holiday décor items and make your shopping list for the Christmas season.
Our findings also show that more than 80% of consumers who shop early in the year do so to secure better deals.
Identifying décor needs before the holiday rush will help you find the best prices, shop planfully, and develop a holiday budget well before the season's peak.
Use the checklist to guide your holiday shopping needs between now and Christmas!
Strong Demand
Strong Demand
According to our 2024 Consumer survey, 99% of consumers intend to showcase at least one Christmas tree in their homes this year.
]Of them, nearly 80% will opt for an artificial Christmas tree, while 22% will choose a live tree.
Christmas Tree Storage, Cleaning & Care
For consumers who celebrate Christmas with an artificial Christmas tree, celebrating Christmas in July is a perfect time to check in on tree storage and make sure your tree is ready for the Christmas season. Proper artificial Christmas tree storage, cleaning, and care is essential to maintaining your tree for the long term. Use these Christmas tree care and maintenance tips to help your tree look its best season after season. (Balsam Hill)
Christmas Tree Storage
Properly storing your tree is a key step in ensuring its longevity! It is important to check that your tree is:
Stored in a durable storage bag.
Stored in a cool, dry place, away from direct heat or sunlight.
Christmas Tree Cleaning and Care
While checking on your tree storage, you can remove the tree from its storage bag or box to check for any areas that may need repair or attention before Christmas decorating.
Use a dense fiber duster or a clean, dry cloth to lightly dust your tree. If the tree is pre-lit, be careful while working around the lights.
Avoid using water, soap, vinegar, or other cleaning agents on your tree.
#HowToHoliday 2024 Checklist
Did You Know?
Almost 67% of consumers display their Christmas and winter decorations, including their Christmas tree, before December!
The American Christmas Tree Association (ACTA)
2024 Christmas Décor Trends
Planning to spend your Christmas in July decorating with nostalgic, timeless decorations or shopping for the perfect Christmas tree for your household, preparing for the holidays now will undoubtedly ring in that Christmas spirit early. 64% of consumers feel more joyful with a Christmas tree in their home.
Need some inspiration? Start planning for your holiday season with these 2024 Christmas tree trends.
Monochromatic Décor: This year, choose a single shade or color for a sophisticated and cohesive style. Elevate your classic winter wonderland theme with Christmas decorations showcasing elegant silver or champagne hues.
Minimalist: Your Christmas tree doesn’t take much to make a grand statement! Show off its elegance with just a few or no ornaments. For a more natural ambiance, select a sparse or rustic tree as the focal point of your holiday decor.
Classic Christmas: Embrace the nostalgia of reds, greens, and golds. Mix and match with personalized decorations and other vintage touches for a tree that evokes the spirit of Christmases past.
What is the most popular trend of all? Personal touches. This is the year of you. Whether you're thinking of incorporating a beloved heirloom or using this Christmas in July to start creating homemade décor, decorating your Christmas tree with items that reflect your individual style will ensure you are decking the halls your way.