Baby, it’s hot outside but consumers should use Christmas in July to plan early, shop now, and embrace the Christmas spirit, according to the American Christmas Tree Association.

The American Christmas Tree Association Recommends Proper Care and Maintenance of Artificial and Live Christmas Trees This Holiday Season

2023 polling conducted by the American Christmas Tree Association shows that, despite inflation concerns, 94 percent of consumers plan to display at least one Christmas tree this season

2023 polling conducted by the American Christmas Tree Association shows that, despite inflation concerns, 94 percent of consumers plan to display at least one Christmas tree this season

Kicking Off the Christmas Season with Christmas in July

‘Tis the Season, and with Good Reason! Studies Show Positive Mental Health Benefits Associated with Christmas Decorating

American Christmas Tree Association Predicts Strong Consumer Demand, Steady Supply, but Fewer Options for Christmas Trees This Season

The COVID-19 pandemic caused a shift in the way that U.S. consumers experienced and celebrated the Christmas season from 2019 to 2021. The rise of the Delta and Omicron variants in 2020 and 2021 meant that many families had to cancel long-standing traditions, celebrate the holidays over virtual channels, or make changes to their traditional holiday events and practices.

Despite global supply chain issues and extreme weather conditions affecting Christmas tree supply this season, U.S. Christmas tree purchasing and display trends in 2021 have remained strong, with 75 percent of U.S. households – or approximately 94 million homes – displaying Christmas trees in 2021, according to the American Christmas Tree Association’s 11th annual Christmas Tree NielsenIQ Survey.

September 15, 2021 – To support consumers in their preparation for the Christmas season, the American Christmas Tree Association (ACTA), has released its annual industry overview on the Christmas tree market and supply.

Seventy-five percent of U.S. households, or nearly 94 million, will display a Christmas tree in their home for the 2020 holiday season, according to the 10th annual Christmas tree survey from the American Christmas Tree Association (ACTA) conducted by Nielsen.

Seventy-seven percent of U.S. households, nearly 96 million U.S. households, will display a Christmas tree in their home for the 2019 holiday season, according to the ninth annual Christmas tree survey from the American Christmas Tree Association (ACTA) conducted by Nielsen.

There is no debate. America’s love for the Christmas tree has not waivered and, in fact, has grown as Christmas trees take not only the center stage in the home for the holidays, but also as displaying multiple trees and trees of different sizes, shapes and colors become an integral part of Christmas holiday traditions.

Nearly 100 million households across the U.S. will display a Christmas tree, according to the sixth annual Christmas tree survey from the American Christmas Tree Association (ACTA), conducted by Nielsen.