The Gift of Joy: Unwrapping the Positive Mental Health Benefits of Christmas 

American Christmas Tree Association highlights the mental health benefits of transforming your home for the holiday season 

Sacramento, CA – September 30, 2024 - The U.S. Surgeon General’s recent advisory on the Mental Health and Well-Being of Parents cited a 2023 report from the American Psychological Association found that 48 percent of parents report overwhelming, daily stress. Fifty-eight percent of young adults (18-24) report the same.  It's no wonder that many of us look forward to decorating for Christmas as a natural and therapeutic tool for maintaining our mental well-being. 

In fact, sixty-four percent of consumers feel happier when surrounded by festive décor, and fifty-seven percent say it gives them something to look forward to each year. Psychologists note that early decorating can increase dopamine levels, enhancing energy and happiness.  

"Holiday decor sparks a neurobiological shift that's great for our mental and physical wellbeing. And by inviting festive decor earlier into our lives elongates the time we get to enjoy those benefits," says Deborah Serani, Psy.D. professor of psychology at Adelphi University.  

These holiday traditions can also evoke positive memories and feelings of nostalgia. 

“There’s something magical about the sight of Christmas décor that lifts our spirits and invites us to embrace cherished family traditions, enhancing our mood by fostering deeper connections with loved ones as we come together to celebrate,” said Mac Harman, ACTA member and CEO of Balsam Hill, the world’s leading retailer of artificial Christmas trees and related holiday décor products. 

“We believe that starting the season earlier allows families to enjoy these benefits longer, fostering a positive emotional space that many need now more than ever,” said Jami Warner, ACTA Executive Director. 

Download the #HowToHoliday Christmas guide for holiday shopping and Christmas décor at https://www.christmastreeassociation.org/howtoholiday 

About the American Christmas Tree Association 
The American Christmas Tree Association (ACTA) is a non-profit organization that serves as a resource for media and consumers seeking information and education on the Christmas tree industry. 

Media Contact: 
ACTAMedia@summitstrategygroup.net 

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