2024 Frequently Asked Questions
Will there be a shortage of Christmas trees this year?
Consumer demand will remain high in 2024, but the Christmas tree supply is improving, bringing more variety, both real and artificial, than in the past few years. However, there may be shortages or limited selection in some areas. Retailers are responding to this demand by starting deals and promotions for Christmas merchandise earlier in the year.
How will environmental factors impact tree supply this year?
While supply challenges have improved this year, growers are still grappling with challenges, including drought. Additionally, the rising costs of labor, fertilizer, and fuel, coupled with other inflation-related factors, could mean slightly higher prices for trees this season.
When should consumers purchase a Christmas tree this season?
With increasing demand, consumers are encouraged to purchase trees early this season. Recent polling shows that 41 percent of consumers buy holiday décor off-season, with 80 percent doing so to get a better deal.
Will Christmas trees cost more this year than in the past?
In 2024, Christmas tree prices continue to rise. In 2023, natural trees cost roughly 10 to 15 percent more than in 2022. This increase is attributed to a combination of factors, including supply and demand imbalances and rising production-related costs. Artificial trees may be more expensive due to transportation disruptions. As is the case with all consumer goods, consumers should still anticipate slightly higher prices for both real and artificial Christmas trees this holiday season.
What’s more affordable – a live Christmas tree or an artificial one?
Although artificial Christmas trees can be more expensive up front, there are longer-term cost savings associated with them. Polling shows that 62 percent of artificial tree owners plan to use their tree for up to six years. However, if cared for properly, a high-quality artificial tree can last for 10 to 20 years or more.
What are some décor trends that we can expect to see in 2024?
Sixty-four percent of consumers are finding greater happiness and joy with Christmas décor in their homes and many are embracing a range of decorating trends. Monochromatic décor is trending, with trees featuring a single color or shade for a chic and cohesive look. Minimalist styles are also popular, highlighting the tree’s natural beauty with few or no ornaments and opting for sparse or rustic trees. Classic Christmas colors—reds, greens, and golds—remain in style, especially when paired with vintage touches that evoke the spirit of Christmases past. The most significant trend is personalization; this year is all about infusing your unique style into your holiday décor, whether through cherished heirlooms or handmade decorations.